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Ridership Growth Strategy

Ridership Growth Strategy
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In 2021, NCTD initiated a comprehensive market research and analysis project to better understand and identify customer needs and desires, ridership trends, and industry best practices with the goal of achieving sustained ridership increases.

The study produced five ridership growth strategies with a series of specific recommendations in each area. The project materials below include the final report as well as the work product from specific stages of the project.

NCTD Ridership Strategy

Project Materials

Final Report – Ridership Growth Strategy

Modeling & Impact Analysis – Scenario Results

Human Centered Design

Scenario Planning

Current State Assessment